Incentives

After reading the article on incentives when purchasing a vehicle, I'm going to have to agree that incentives can be used to a person's advantage. I'm going to have to agree also with what people were saying about the companies. These car companies can make a ton of money in a day just by a customer paying regular prices for a vehicle. If the customer was more aware of the incentives they could lower the price on a vehicle which would ultimately give them a cheaper purchase.

I would also have to agree with Morgan and Joelle about demographics. It is true that if you are deciding to buy a SUV in Wisconsin, generally you will be paying more for it, because the demand for such a vehicle is high. Whereas if you were living in Texas or California the price for the same exact SUV would be lower. (This is proven when you go on to Kelly's Blue Book and say you want to sell your vehicle. KBB will ask for you zipcode, and therefore will price it depending on where you live.) The market for vehicles is different everywhere. In my opinion, If you wanted a big SUV and lived in Wisconsin, why not drive to California and purchase it at a lower price. :)